There are many benefits to taking online command of a subject area with a digital content hub. One is to strengthen your claim to thought leadership.
Multilingualism and the mind
Being multilingual, bilingual or learning a new language is a great “workout” for your brain and broadens your horizon.
Corporate responsibility – what’s a good company to do?
Thinking beyond corporate responsibility can transform your company from passive follower to corporate service leader.
What is transcreation? The right message for the right audience
Instead of translation, find out how transcreation helps marketing texts hit the right tone for the right audience.
Why “pre-translating” is a waste of time and money
You probably can’t save money by translating a document yourself and then asking a translator to “check” it. Find out why.
10 ways to get better work from translators
Don’t fire your translators! Try these 10 methods to improve the quality of outsourced translations.
Good design needs the right tone
When people think about Corporate Identity, they often equate it with Corporate Design, but that’s just part of the picture (or better said, half the story). Equally important, perhaps even more so, is Corporate Language. Establishing a strategic tonality for your communications will help you tell your brand story consistently – so that even without design, your Corporate Identity remains unmistakable.