Creating customer personas: Saying the right thing at the right time to the right person
If you want to say the right thing at the right time to the right potential customer, you need to develop customer personas.
Integrated CSR benefits society – and your business
Vertically integrated Corporate Service encourages a company to be true to itself and its business. By harnessing its expertise to serve the greater good, a company better serves society, and…
The road to good translations – 5 tips for companies
How to get better translations and find good translators. Here’s what you need to know to get more creative and more effective marketing texts from translators.
Thought leadership & the digital content hub
There are many benefits to taking online command of a subject area with a digital content hub. One is to strengthen your claim to thought leadership.
Multilingualism and the mind
Being multilingual, bilingual or learning a new language is a great “workout” for your brain and broadens your horizon.
Corporate responsibility – what’s a good company to do?
Thinking beyond corporate responsibility can transform your company from passive follower to corporate service leader.
What is transcreation? The right message for the right audience
Instead of translation, find out how transcreation helps marketing texts hit the right tone for the right audience.
Why “pre-translating” is a waste of time and money
You probably can’t save money by translating a document yourself and then asking a translator to “check” it. Find out why.
10 ways to get better work from translators
Don’t fire your translators! Try these 10 methods to improve the quality of outsourced translations.
Good design needs the right tone
When people think about Corporate Identity, they often equate it with Corporate Design, but that’s just part of the picture (or better said, half the story). Equally important, perhaps even…