In the age of AI, the human touch matters more than ever
AI may be able to generate content at lightning speed, but you need human expertise to make sure the words don’t fall flat.
Famous writers who were also translators
Discover famous writers whose storytelling was shaped by their translating and vice versa, bridging languages and cultures.
Garden-path sentences. Why good writers still stumble.
Garden-path sentences can confuse your readers. What are they and why should copywriters and editors keep an eye out for this linguistic oddity?
Writing press releases that journalists will republish
High-quality press releases give your company the opportunity to influence what the media says about your company and its products. Read our simple how-to.
Why a small team of writers is better than one – or 100
Big agency vs. freelancer. Get the best of both worlds! A boutique copywriting agency offers diverse expertise, personalized teamwork and unique availability.
What’s the difference between editing & proofreading
Typos, grammar bloopers and poor word choice weaken the credibility of your message. Editing or proofreading aligns your words with the quality of your offer.
Going to Fridays for Future? Small companies can too
Even a small agency can have an impact. Instead of just reading about activism, we took to the streets to see what’s going on. And wrote about it.
Are you too busy to post online? A ghostwriter can help
A steelecht ghostwriter can help busy professionals to better structure and share their news on social media, and more frequently contribute their thoughts.
Creating customer personas: Saying the right thing at the right time to the right person
If you want to say the right thing at the right time to the right potential customer, you need to develop customer personas.
Integrated CSR benefits society – and your business
Vertically integrated Corporate Service encourages a company to be true to itself and its business. By harnessing its expertise to serve the greater good, a company better serves society, and…