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Are your texts compliant with the EU AI Act?

Copywriting & Copyediting
4 days ago
Will you have to label texts “Created with AI assistance” when the EU AI Act takes effect? Not if you have a verifiable “human in the loop”.
(more…)

Are your secrets safe with AI? It all depends

Copywriting & Copyediting
2 weeks ago
With data sovereignty concerns on the rise, how do we know what generative AI bots are doing with potentially sensitive information?
(more…)

In the age of AI, the human touch matters more than ever

Concept & Strategy
3 weeks ago
AI may be able to generate content at lightning speed, but you need human expertise to make sure the words don’t fall flat.
(more…)

Famous writers who were also translators

Translation & Transcreation
1 month ago
Discover famous writers whose storytelling was shaped by their translating and vice versa, bridging languages and cultures.
(more…)
Image of a garden maze.

Garden-path sentences. Why good writers still stumble.

Copywriting & Copyediting
3 months ago
Garden-path sentences can confuse your readers. What are they and why should copywriters and editors keep an eye out for this linguistic oddity?
(more…)
Folded newspapers

Writing press releases that journalists will republish

Copywriting & Copyediting
1 year ago
High-quality press releases give your company the opportunity to influence what the media says about your company and its products. Read our simple how-to.
(more…)
Photo courtesy-of-Andraz Lazic on unsplash.com

Why a small team of writers is better than one – or 100

Copywriting & Copyediting
6 years ago
Big agency vs. freelancer. Get the best of both worlds! A boutique copywriting agency offers diverse expertise, personalized teamwork and unique availability.
(more…)

What’s the difference between editing & proofreading

Copywriting & Copyediting
6 years ago
Typos, grammar bloopers and poor word choice weaken the credibility of your message. Editing or proofreading aligns your words with the quality of your offer.
(more…)

Going to Fridays for Future? Small companies can too

CSR & Engagement
7 years ago
Even a small agency can have an impact. Instead of just reading about activism, we took to the streets to see what’s going on. And wrote about it.
(more…)
Photo by Toa Heftiba via unsplash.com

Are you too busy to post online? A ghostwriter can help

Copywriting & Copyediting
7 years ago
A steelecht ghostwriter can help busy professionals to better structure and share their news on social media, and more frequently contribute their thoughts.
(more…)
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Recent Posts

  • Are your texts compliant with the EU AI Act?
  • Are your secrets safe with AI? It all depends
  • In the age of AI, the human touch matters more than ever
  • Famous writers who were also translators
  • Garden-path sentences. Why good writers still stumble.

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steelecht is a copywriting agency based in Offenbach am Main, Germany. Founded in 2005, our trademark is crossmedia storytelling for channels ranging from print to online to app. Meet the steelecht team and network.

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Frankfurter Str. 59-61
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