At steelecht, we are focused on the delivery of professional services that will help you build your business. For most writing projects, you will work closely with either a native English copywriter or a native German copywriter who is dedicated to creating content for you that delivers results.
steelecht was established in 2005, in Offenbach, Germany, by native English copywriter David P. Steel. As a North American with a linguistic background, David not only brought language skills with him, but also a sense for bridging cultures through language and communication. That’s why steelecht has always had such a crystal clear credo: effective communication begins with understanding your target audience first.
Today, that same vision holds true whether you work with a native German copywriter, a designer or other creative professional at steelecht. We are fluent in clear communication.
The name “steelecht” (pronounced “steel-esht”) is a play on a German word which means “consistent in style”. That is our promise to you: to deliver consistently high quality services which mirror your style and achieve your business objectives.
The faces behind the words – our team
Words count – so find out more about the people behind them at steelecht! Whether a native English copywriter or native German copywriter, everyone working here has lived in more than one country at some point. We are North American, British or European, and all of us are fluent in more than our mother tongue. This ties perfectly into the nature of our business – international communication. It also means we usually have interesting stories to tell…
This is our team and a quick view of the journey that has brought us here:
David P. Steel
David on a whale-watching tour with daughter Chelsea
Born in New Hampshire (USA) | Raised in New Mexico (USA) | Studied Interdisciplinary Humanities at the University of Denver (USA) | TEFL Certification from International House London | In Germany since 1996 | At steelecht since 2005 | Fluent in English, Swiss German & German, proficient in Italian
Johanna da Rocha Abreu
Johanna likes to spoil her kids (and herself) with ice cream
Born in Illinois (USA) | Raised in New Jersey (USA) | Studied Art History at Kenyon College, Ohio (USA) | In Germany since 1995 | At steelecht since 2005 | Speaks fluent English & German
Peter F. Ohman
Peter helping the desert bloom
Born & raised in Illinois (USA) | Studied History & Political Science at the University of Iowa (USA); Social Sciences at Stockholm University (Sweden); Social Work at the University of Chicago (USA); Divinity at the Lutheran School of Theology at Chicago (USA) | In Germany since 2006 | At steelecht since 2006 | Fluent in English & Swedish, working knowledge of German, French & Moroccan Arabic
James G. Peterson
Jim fiddling around at work
Born in Colorado (USA) | Raised in Missouri & Ohio (USA) | Studied German Education & TEFL at Ohio University (USA); Masters in Applied Linguistics & ELT at St. Marys University College, London (UK) | In Germany since 2006 | At steelecht since 2014 | Fluent in English, German and Italian
Evelyn keeps grooving after hours
Born in Germany | Raised in Canada | Studied English Literature and Anthropology (M.A.) at J.W. Goethe University Frankfurt | CELTA certification from International House Vancouver | In Germany (again) since 1990 | At steelecht since 2005 | Speaks fluent English & German, basic knowledge of French & Spanish
Anette likes to get lost in bookshops
Born in Poland | Raised in Poland and Germany | Studied German Literature and Slavic Studies (M.A.) at J.W. Goethe University Frankfurt | In Germany since 1989 | At steelecht since 2015 | Speaks fluent German, Polish & English
Leonore loves growing her own food
Born in Frankfurt am Main / raised in Offenbach am Main (Germany) | Studied Audiovisual Media (B.Eng.) at the Stuttgart Media University (Germany) and Media Management (M.Sc.) at the Royal Institute of Technology Stockholm (Sweden) | At steelecht since 2013 | Speaks fluent German, English, French and Swedish
Mia likes receiving letters from her fans, followers and supporters
At steelecht since 2015 | Understands Italian, English & German, speaks fluent miaow
Are you a native English copywriter or native German copywriter? Are you good at writing and/or transcreating? If you have skills that you think are a good match for steelecht, please contact us.
The people we love to work with – our network of creatives
Whenever our core team’s skill set does not cover all the required details of a project, steelecht draws on an experienced pool of professional partners, service providers and freelancers to get the job done. Here is a selection of partners with whom we regularly collaborate:
Do you offer services which you think could be beneficial for steelecht? Get in touch and let’s start a conversation.
steelecht would like to thank planstation OF and the Förderprogramm »Lokale Ökonomie« for their kind support, which helped us upgrade our IT infrastructure.
steelecht is a shareholder in “L-Pub GmbH”, a language technology startup.