What is transcreation? The right message for the right audience
Instead of translation, find out how transcreation helps marketing texts hit the right tone for the right audience. (more…)
Why “pre-translating” is a waste of time and money
You probably can’t save money by translating a document yourself and then asking translator to “check” it. Find out why. (more…)
10 ways to get better work from translators
Don’t fire your translators! Try these 10 methods to improve the quality of outsourced translations. (more…)
Good design needs the right tone
When people think about Corporate Identity, they often equate it with Corporate Design, but that’s just part of the picture (or better said, half the story). Equally important, perhaps even…