Even the brightest marketing minds sometimes need assistance with concept development, especially when it comes to thinking outside of the box.
Talk to us: we’re experienced brainstorming and content ideation pros.
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From big idea to marketing motor. UL provides testing and certification to help manufacturers meet worldwide regulatory requirements. steelecht delivered creative services for the conceptualization of an online tool to identify the certifications needed for different countries. It quickly became a go-to site for manufacturers and a highly effective lead generator for UL. The tool is now a commercial software suite and we are no longer involved. You can still enjoy this video we made for them in 2015, based on the same graphics.
Creativity as a service
Our creative services are frequently called upon for concept development. As external consultants, we approach your marketing challenges with fresh eyes, new perspectives and a passion for the big idea. Too often, companies get stuck in the rut of “the same procedure as every year”. steelecht’s creative services help you unleash the forces of agility and ambition within your organization. We transform idea gridlock into fresh vitality and new thinking.
Whether you need product naming, headline development or content ideation, brainstorming is typically where concept development begins. The first step should always be “divergence”, i.e. opening up your mind without any kind of censorship. While the goal of brainstorming is usually something practical, you need to start with free association to effectively break out of the mold. The only rule is openness to whatever comes: thoughts, words, idioms, metaphors, symbols, images, colors, digressions, tangents or even whole stories. In this phase, there are no wrong answers!
After this initial brainstorming phase, the next step of concept development is “convergence”. This is the fine art of mapping the influx of ideas to your marketing goals. Is it lead generation, thought leadership or increased sales you’re after? steelecht helps you sort through the creative harvest to identify the big idea, the red thread and inherent structure.
The next steps will depend on the measures you need. Creativity as a service means we apply our multifaceted talents to help you achieve your business goals. It can be used for redefining your whole Corporate Identity or scaled to fit any kind of communication project. Conceptualization by steelecht is made to measure.
Do you have a rough idea of what you want to achieve? Let our creative services help you tap into your hidden potential. From the big idea to content ideation, we’ve got you covered.
How we apply conceptualization
From sweeping strategic visions to the nuts and bolts of execution, our creativity is not limited to any specific industry or format.
We have experience in concept development for a wide range industries, including:
- AUTOMOTIVE
- IT & SOFTWARE
- PHARMACEUTICAL & MEDICAL
- INSTITUTIONAL & NGO
- FINANCE & BANKING
- PUBLISHING & MEDIA
- URBAN MOBILITY
- MANUFACTURING
- FAST-MOVING CONSUMER GOODS
- REGULATORY & COMPLIANCE
See Our Clients page for examples.
Creativity as a service goes well beyond brainstorming to emerge in a wide spectrum of communications, such as:
- WEBSITES
- LANDING PAGES
- PRESS RELEASES
- DIRECT MARKETING EMAILS
- SLOGANS
- PRODUCT NAMING
- HEADLINE DEVELOPMENT
- BLOG ARTICLES
- BANNERS & ADS
- VIDEOS & FILMS
See Our Work page for more.
Yes, at the heart of every message, campaign and product are ideas: about who you are, who your customer is, what you uniquely offer and why someone should choose you. Ideas don’t grow on trees, but they can be cultivated, nourished and harvested with impressive returns. Think of our creative services as the farmhands you need to make that harvest a success.
Are your old ideas tired? Maybe they just need some new friends! Conceptualization by steelecht introduces your ideas to fresh, bright and engaging ones – a perfect match!
